13+ years in web
UX Designer for
Web Apps & E-commerce
I design shopping and booking experiences, drawing on my background in search marketing, analytics, and front-end development.
Based in Athens, Greece · Remote only
Selected Work
- La Vie en Rose · E-commerce
Redesigning mobile shopping
Product discovery, checkout and gift rewards.
View case study - StudyTours · Educational travel
Connecting bookings and operations
School trip bookings, instalments and operations.
View case study - Rethymno Hospital · Healthcare web app
Organising clinic workflows
Appointments, surgery and patient records.
View case study
About me
I design for complex workflows
My background in search marketing, analytics and front-end development informs how I design.
Client communication
I organise discussions and align priorities with clients and teams.
Requirements & scope
I document user needs, business rules and role permissions.
UX & information design
I turn requirements into clear user flows and prototypes.
Business context
I use analytics to inform decisions and account for SEO and key selling points.
UX principles
- Clear hierarchy
- Consistent patterns
- Visible status
How I work
Human judgement, AI-assisted speed
I use AI to move faster through exploration, not to replace research or decisions. Every design stays user-centred, search-friendly and tied to the business goal.
- 01
Understand
Stakeholder interviews, analytics and search data to see where users get stuck.
- 02
Define
Requirements, business rules and key selling points, written down and agreed.
- 03
Explore with AI
AI helps me explore layouts, content and edge cases fast. I review every option against user needs.
- 04
Prototype
User flows and Figma prototypes that teams can click through and discuss.
- 05
Validate
Usability checks, accessibility, SEO and analytics before and after launch.
Experience & Tools
Professional Experience
UX Design
Mobile-first design, user journeys and prototyping.
Front-end Development
Responsive web design, HTML, CSS and JavaScript.
Digital Marketing & Analytics
SEO, paid search and analytics to inform design decisions.
Selected Tools
- Design:
- Figma, Adobe XD, Photoshop, Illustrator
- Analytics:
- Google Analytics, Search Console, SE Ranking
- Development:
- HTML, CSS, JavaScript, Git, VS Code
- Project management:
- Jira, ClickUp
Let's talk
Working on a complex web app or e-commerce project?
Tell me what you're building and where people get stuck. I can help you organise the requirements, clarify the workflows, and turn them into a prototype your team can review.
