About
UX designer with a marketer’s and developer’s eye
I’m a UX designer with 13+ years in web. Before focusing on UX, I built websites, ran search campaigns and worked directly with clients. That mix is why I design with users, search and the business goal in mind at the same time.
My story
From building websites to designing them
I started in web in 2013, co-founding a fashion e-commerce platform while writing my engineering thesis on recommender systems for e-commerce. Since then I’ve worked across the whole life of a website: building it, getting it found, measuring it and talking to the people who depend on it.
In 2015 I co-founded Web Dimension, a web studio with two computer engineers. For years I customised themes, wrote front-end code and ran SEO and Google Ads for clients. Over time, the part of the work that mattered most to me was the step before: understanding what users and clients really needed.
Since 2019 I’ve focused on UX design: requirements, user flows, wireframes and prototypes, from low to high fidelity. Today I also use AI-assisted workflows to explore options faster, while keeping every decision user-centred, search-friendly and tied to the business goal.
Outside work, being a mum has sharpened my patience and empathy, and my ability to balance competing priorities.
- Based in
- Athens, Greece
- Work
- Remote only, across European time zones
- Languages
- Greek (native) · English
Why the mix matters
How my background shapes my design
Search marketing
SEO and paid search taught me how people search and what makes them click, so I design for discoverability and conversion.
Analytics
Data from Google Analytics and Search Console helps me find pain points and back design decisions with evidence.
Front-end development
Knowing HTML, CSS and JavaScript means my designs are realistic to build and easy to hand over to developers.
Client relations
Years of working directly with clients taught me to align user needs with business goals and keep everyone on the same page.
Experience
13+ years in web
2019 – Now
UX Designer & SEM Expert
Web Dimension
Moved from template-based websites to fully custom, user-centred solutions. I lead the design process from requirements to wireframes and prototypes, in low and high fidelity, for e-commerce and web app clients.
2015 – 2019
Web Developer & SEM Expert
Web Dimension
Co-founded a web studio with two computer engineers. Customised themes, handled client communication, made HTML/CSS changes to improve usability, and ran SEO and Google Ads for selected clients.
2014 – 2015
Digital Marketer
Crypto Electronics
Improved SEO to raise search rankings and managed social media campaigns to grow engagement and brand visibility.
2013 – 2014
Co-founder & Managing Director
Modelucky.gr
Co-founded a fashion platform with a recommender system, built during my thesis. This is where my interest in digital products and marketing started.
Education
Education & certifications
2024
Google UX Design Professional Certificate
Google
Including Foundations of User Experience Design; Start the UX Design Process: Empathize, Define and Ideate; and Build Wireframes and Low-Fidelity Prototypes.
2018
Build Websites from Scratch
Codecademy
A 10-week course in web development fundamentals: HTML, CSS, JavaScript and GitHub.
2015
Certificate in Digital Marketing
Hellenic American Union
A 140+ hour programme on digital marketing strategies for growth and customer engagement.
2015
Google AdWords Certification
Google
Search advertising and PPC campaign management.
2013
Master’s in Electrical and Computer Engineering
National Technical University of Athens
Specialisation in software, e-commerce systems and user-centred algorithms.
Thesis · Grade 10/10
Recommender systems for an e-commerce store: implementing an algorithm that suggests products based on each shopper’s behaviour.
Skills
Skills & tools
UX & design
- User research & requirements
- Journey mapping
- Information architecture
- Wireframes & prototyping
- Figma
- Adobe XD
- Photoshop
- Illustrator
Search & analytics
- SEO (keyword research, on-page, off-page)
- Google Ads & PPC
- Google Analytics
- Google Search Console
- SE Ranking
Web development
- HTML, CSS, JavaScript
- Responsive & mobile-first
- Magento, Drupal
- Git, VS Code
Ways of working
- AI-assisted design workflows
- Stakeholder workshops
- Jira, ClickUp
Let's talk
Working on a complex web app or e-commerce project?
Tell me what you're building and where people get stuck. I can help you organise the requirements, clarify the workflows, and turn them into a prototype your team can review.
